If you are working as an elected official then you are aware of the importance your reputation. There is no greater commodity for those that work in the public limelight than reputation. It is rare for people to know everything that you have worked on. They infrequently understand how you have worked to make their lives better. What is worse, the one thing they disagree with, or think that you have done is what each of them will be talking about. The only way to overcome these negative obstacles is to manage and control your reputation. If you had a friend and someone said something negative about them, you would know it is likely untrue or that there was other motivations not being considered. You know this, because you know their reputation. As an elected official, your reputation can work for you in the same manner.
The key to letting your reputation work for you is building the reputation you desire. Never let the public build your reputation, no matter how much you are loved. Even if it’s a good reputation, it’s not likely to be YOUR reputation. Be purposeful and build the reputation that you want as your representation. The most effective way to do this is using a reputation management firm. A reputation management firm will use cutting edge tools and a simple process to be sure that you are presented in the most accurate and positive manner possible.
1. Reputation management for elected officials works preemptively to monitor your current reputation. They will identify places for improvement and launch a campaign that will provide the desired results.
2. Reputation management monitors your ongoing presence and reputation. As an elected official your reputation is a moving target. A reputation manager will work to keep all things “On Target” through early detection of changes, recent news monitoring, information management, and a constant effort to bring out the successes of your career.
3. Reputation management reviews your current marketing plans for inaccuracies and opportunities to make you shine in your field. Marketing can be done from a number of sources. A reputation manager will make sure all of those sources point to your success.
